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长城，可能是所有历史古迹中，最容易被误解的吧。我们当然都知道长城，很可能还去过——比如八达岭、慕田峪……所以顺理成章地，我们会以为长城就是八达岭的样子；但事实是，超过99%的长城并不是那样。我们会以为长城是一条线，沿着它可以一路从东走到西，但事实是，长城远不止一条线，而更像一个面，北达内蒙古和东三省，南边甚至到了河南境内。我们会以为长城是一处战场，乃至设想攻防双方的激战场面，但事实是，在两千多年的历史长河中，长城上都几乎没怎么打过仗……恰恰是这些各式各样的误解和模糊认识，促生了长城是什么？我们尝试着认真回答这个问题。与研究长城的多位专家一起，我们在书中呈现了属于不同领域但都与长城密切相关的大量信息，希望通过这部作品，你能够了解到一个真实、完整的长城。
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帝都绘工作室是一个年轻的根植于北京的设计创意团队，致力于关于城市的研究、设计和公众传播。工作室的项目涵盖信息可视化设计、城市研究、空间设计、绘本制作及城市科普教育等多个领域。帝都绘希望通过信息设计探究并解释城市与建筑，让更多人认识并理解自己生活的地方。
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Contents
Quick Q&A on the Great Wall
Wonder
Where is the Great Wall
The Wall of Ten Thousand Li
Along the Great Wall
To build or not to build， that is the question
Wall
Observing the Great Wall
Choosing the site for the Great Wall
准备材料
Gathering materials
伟大的墙
A grand wall
Family of fortified towers
“Number One Pass”
Solid and beautiful
Frontline
More than just a wall
An army 100，000 strong
Under siege
Beacon codes
Battles of the Great Wall
Homeland
Trade
Defense and production
Current residents at the Great Wall
Great Wall Zoo
Cultural Heritage
The Great Wall under threat
Protecting the Great Wall
Before and after repairs
Protection takes you and me
Travel guide to the Great Wall
The Great Wall rediscovered
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The Great Wall: A Living Thread Through Time
In the spring of 2017， I climbed the Jiankou section of the Great Wall near Beijing with some colleagues. It’s a favorite among outdoor enthusiasts — a stretch of “wild wall” so steep in places that you have to scramble with both hands and feet. As someone raised in southern China， this was the first time I truly felt the vitality of the ancient Wall: its gravity， grandeur， and endurance. Ever since， I have found myself telling friends who have never been there， “You really have to go — see it， and feel it for yourself.”
Were it not for the nationwide “Love Our China， Repair Our Great Wall” campaign of the 1980s， many segments might have crumbled into ruin from lack of protection. During the climb， my colleagues and I kept circling back to one question: How do we restore these “wild” sections? But more importantly， how do we forge a real connection between the Wall and the people of China — especially younger generations? I remember we brainstormed all kinds of ideas: digital brick-donation plaques， celebrity-led teams， family commemorations， corporate sponsorships — even the ability to scan QR codes onsite and instantly pull up the donors’ wishes…
Over the past few years， we have continued exploring how traditional culture can be protected and passed on in the digital age. In July 2016， Tencent partnered with the Palace Museum on a full-scale collaboration， the goal was to turn the 600-year-old Forbidden City into a traditional culture IP that resonates with younger generations. As Director Shan Jixiang once said: If the Palace Museum is a dot， the Great Wall is a line — a living line of defense for Chinese tradition. Our work， too， has moved from dots to lines. In September that year， Tencent Charity Foundation and the China Foundation for Cultural Heritage Conservation jointly launched the initiative “Protecting the Great Wall: Count Me In”.
Today， internet and technology companies like Tencent are in the business of connection: people to people， people to objects， people to services. We are building expansive digital networks that make everyday life and cultural exchange more seamless than ever. The backbone of digital life today is built not only on technology， but even more so on the beliefs that ground our culture. If we want our digital life to flow from true roots， not from nowhere， we have to link the historical with the digital， weaving them into one fabric.
Some might think that the Great Wall is just a military fortification. In truth， it’s a richly layered connection — geographically， historically， and culturally. Geographically， it spans thousands of kilometers， linking eastern coasts to western frontiers. Historically， it stretches over two millennia， bearing witness to and accompanying the course of the Chinese nation’s historical transitions — its trials and triumphs， its rises and falls. Culturally speaking， it forms a bridge between agrarian and nomadic civilizations; a zone where diverse ethnic groups and cultures have continuously collided， interacted， and blended. At the same time， it stood as a guardian of the Silk Road — the vital artery of ancient economic and cultural exchange between East and West. One could say that the Great Wall is a tangible vessel and cultural symbol through which national memory travels across time and space — an essential hub within the vast network of Chinese historical and cultural heritage.
In August this year， while visiting Jiayuguan， General Secretary Xi Jinping emphasized that the Great Wall is an important symbol of the Chinese nation and a vital emblem of the Chinese national spirit. He stressed the need to place great importance on preserving and passing on historical and cultural heritage， and to safeguard the enduring roots of the Chinese spirit.
The “Protecting the Great Wall: Count Me In” initiative has served as a concrete step in this endeavor， enabling Tencent to join hands with all sectors of society in exploring new approaches. The restoration of the Jiankou section — from “Eagle Flies Facing Down” to “Beijing Knot” — undertaken by Tencent， has now been successfully completed， and work is underway at the Xifengkou section. Beyond safeguarding the Wall’s physical form， we are also using digital technology and online platforms to revitalize its cultural spirit. We believe that the younger generation is the backbone of cultural preservation and transmission. Only when these digital natives take an active role in protecting and carrying forward traditional culture can we truly forge a strong link between our past and our future.
We encourage young people to tell the story of the Great Wall in ways they love — through animation， music， film， games， and other creative formats on Tencent’s platforms — bringing to life its geography， history， architecture， culture， art， and ecology with imagination and flair. That’s how we have seen the rise of cartoon characters like the Great Wall Soldiers， Great Wall mini-games on WeChat， and documentaries on restoration efforts. An Infographic Journey of the Great Wall， both informative and entertaining， is one such creative achievement. A year-long labor of love， it was warmly received upon release， and we hope this new edition will reach even more readers.
And we are not stopping here. Because “Tech for Good” also means using technology to better protect and pass on traditional culture — so that heritage and innovation can soar together.
Ma Huateng
December 2019
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