A year before the MUJI Campground（Campsite） opened， in the winter of 1994， at the invitation of our colleagues， we went camping and set up our tents in the fields where the snow had not melted. We not only felt the joy of camping in winter， but also realized that what is necessary for a camping site isn‘t the well-equipped facilities or the new equipment， but the ability to feel the nature. This is the concept of MUJI Campground， and it is also the idea behind the poster design to this day. I’ve been working on MUJI Campground posters since then， and they‘re not very fashionable， perhaps too simple. However， I think such a simple but warm style can only be created by someone like me who growing up on a small island with only mountains and sea. Perhaps that’s why Ive been able to stick with this job for more than 20 years.
Influenced by my father， I have been very fond of plants since childhood， and I used to walk and pick plants in the nearby forest. There are wild strawberries and cherries in spring， loquats and figs in summer， akebia and wild grapes in autumn. My favorite thing was to pick the fruits and eat them while looking for plants. As an adult， I was introduced to working in MUJI Campground and started picking plants again. Sometimes I used them to do flower printing， sometimes made blue printing， and published a lot of designs with plants.
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