登入帳戶  | 訂單查詢  | 購物車/收銀台( 0 ) | 在線留言板  | 付款方式  | 聯絡我們  | 運費計算  | 幫助中心 |  加入書簽
會員登入 新註冊 | 新用戶登記
HOME新書上架暢銷書架好書推介特價區會員書架精選月讀2023年度TOP分類閱讀雜誌 香港/國際用戶
最新/最熱/最齊全的簡體書網 品種:超過100萬種書,正品正价,放心網購,悭钱省心 送貨:速遞 / EMS,時效:出貨後2-3日

2024年03月出版新書

2024年02月出版新書

2024年01月出版新書

2023年12月出版新書

2023年11月出版新書

2023年10月出版新書

2023年09月出版新書

2023年08月出版新書

2023年07月出版新書

2023年06月出版新書

2023年05月出版新書

2023年04月出版新書

2023年03月出版新書

2023年02月出版新書

『簡體書』海外社会化媒体营销

書城自編碼: 3668807
分類: 簡體書→大陸圖書→教材高职高专教材
作者: 跨境电商B2B数据运营”1 X职业技能等级证书配套教材编委会
國際書號(ISBN): 9787121419133
出版社: 电子工业出版社
出版日期: 2021-08-01

頁數/字數: /
書度/開本: 16开 釘裝: 平装

售價:NT$ 267

我要買

share:

** 我創建的書架 **
未登入.



新書推薦:
待客之道:7-Eleven如何把客户体验做到极致
《 待客之道:7-Eleven如何把客户体验做到极致 》

售價:NT$ 386.0
邓小平视察纪实
《 邓小平视察纪实 》

售價:NT$ 549.0
财商养成第一课
《 财商养成第一课 》

售價:NT$ 325.0
腐蚀工程手册(原著第三版)
《 腐蚀工程手册(原著第三版) 》

售價:NT$ 2229.0
神话的脉络:中国绘画中的传说建构
《 神话的脉络:中国绘画中的传说建构 》

售價:NT$ 437.0
锦奁曾叠:古代妆具之美
《 锦奁曾叠:古代妆具之美 》

售價:NT$ 717.0
盛世:西汉 康乾
《 盛世:西汉 康乾 》

售價:NT$ 549.0
所有治愈,都是自愈
《 所有治愈,都是自愈 》

售價:NT$ 381.0

建議一齊購買:

+

NT$ 403
《 医疗器械管理与法规(第2版/高专临床/配增值) 》
+

NT$ 354
《 城市轨道交通客运组织(配实训工单) 》
+

NT$ 246
《 中华优秀传统文化(21世纪高职高专规划教材·通识课系列;普通高等职业教育“十三五”规划教材) 》
+

NT$ 215
《 医药企业安全生产(第二版)(高等职业教育药品制造类专业教材) 》
+

NT$ 248
《 商品学概论(第七版) 》
內容簡介:
本书定位于海外社会化媒体营销的入门读物,基于跨境电商营销人员的工作技能需要,以“跨境电商B2B 数据运营”职业技能等级标准(中级)为依据,用理实一体化的教学理念组织编写。本书共分10 章:章概论,简单介绍了社会化媒体营销的基本概念和背景知识;第二章给出了海外社会化媒体营销的基本范式;之后8 章分别介绍了对跨境电商有价值的7 种社会化媒体,包括Facebook(含基础营销和付费营销),YouTube,Instagram,LinkedIn,Twitter,Reddit,WhatsApp,每种社会化媒体均按第二章给出的基本范式,讨论了其内容、受众和渠道特性,重点介绍了免费的内容营销和付费推广的技能点,通过案例和实操步骤,可以有效帮助读者踏上海外社会化媒体营销的实践之路。 本书适合作为应用型本科及高职高专院校的专业课教材,也可作为社会化媒体营销从业人员的基础教程。
目錄
章概论···················································································································.1
节海外社会化媒体的发展历程·················································································.4
第二节社会化媒体营销的理论基础·················································································.9
第三节主流社会化媒体平台及其对跨境电商的价值··························································.13
本章总结···················································································································.16
本章习题···················································································································.16
第二章海外社会化媒体营销的基本范式·······································································.18
节受众·············································································································.19
第二节内容·············································································································.24
第三节渠道·············································································································.25
第四节基本范式解析及其应用·····················································································.29
本章总结···················································································································.31
本章习题···················································································································.31
第三章 Facebook 基础营销··························································································.32
节 Facebook 公共主页及产品信息发布······································································.33
第二节 Facebook 内容营销··························································································.42
第三节 Facebook 的受众分析与管理···············································································.44
第四节 Facebook 内容营销成效分析与优化······································································.47
本章总结···················································································································.50
本章习题···················································································································.50
第四章 Facebook 付费营销··························································································.51
节 Facebook 付费广告简介····················································································.52
第二节 Facebook 付费广告设计与投放············································································.58
第三节解读 Facebook 付费广告数据··············································································.69
第四节 Facebook 付费广告评估与优化············································································.71
本章总结···················································································································.73
本章习题···················································································································.73
第五章 YouTube 营销应用···························································································.74
节 YouTube 概述·································································································.75
第二节 YouTube 基础操作···························································································.81
第三节与拍客合作推广······························································································.89
第四节 YouTube 营销数据分析与优化············································································.96
本章总结··················································································································.105
本章习题··················································································································.106
第六章 Instagram 营销应用·························································································.107
节 Instagram 概述·······························································································.108
第二节 Instagram 账户注册与内容发布··························································

 

 

書城介紹  | 合作申請 | 索要書目  | 新手入門 | 聯絡方式  | 幫助中心 | 找書說明  | 送貨方式 | 付款方式 香港用户  | 台灣用户 | 海外用户
megBook.com.tw
Copyright (C) 2013 - 2024 (香港)大書城有限公司 All Rights Reserved.