《跨境电商实用英语》涵盖跨境电商概述、跨境电商平台介绍、跨境电商售前服务、售中服务和售后服务等内容。全书由五个单元组成，每个单元细又分成若干章节，从Warming-up、Passage Reading、Real Case Analysis、Mini-Project等方面深入解读语言点和知识点。结合丰富的案例、真实的语料、多样化的学习资源，满足学习者的不同需求，打造具有较高英语应用能力的跨境电商专业人才。
Unit 1Overview of Cross-border E-commerce
Chapter 1Concept and Characteristics of Cross - border E-commerce
Chapter 2The Significance of Cross-border E-commerce
Chapter 3Cross - border E-commerce Development in China
Chapter 4Customer Service of Cross - border E-commerce
Unit 2Introduction to Main Cross-border E-commerce Platforms
Chapter 1Alibaba.com
Chapter 2AliExpress
Chapter 3Amazon Platform（B2B）
Chapter 4Amazon Platform B2C
Chapter 5DHgate
Chapter 6E-commerce Platforms in Different Countries
Unit 3Pre-sale Services of Cross-border E-commerce
Chapter 1Store Description
Chapter 2Title Description
Chapter 3Product Description
Chapter 4Platform-inside Marketing
Chapter 5SNS Marketing
Chapter 6SEOSEM
Unit 4On-sale Services of Cross-border E-commerce
Chapter 1Product Information Inquiry
Chapter 2Payment
Chapter 3Price Negotiation
Chapter 4Product packaging
Chapter 5Shipment and Delivery
Unit 5After-sales Services of Cross-border E-commerce
Chapter 1Disputes and Complaints
Chapter 2Comments on ProductService
Chapter 3Customer Maintenance
Chapter 4Consumer Habits and Characteristics of Major Countries I
Chapter 5Consumer Habits and Characteristics of Major Countries II
Appendices
Appendix IProducts Catalogues
商品分类名称中英文对照
Appendix II The Introduction to the Countries that the Belt and Road Initiative Involves
“一带一路”沿线国家介绍
参考文献
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