Contents
Unit 1 Globalization ...........................................................................1
Text A Outsourcing Innovation ...............................................................3
Text B Building Your Company’s Capabilities Through
Global Expansion .......................................................................10
Unit 2 Cross-cultural Communication in Business ......................18
Text A Cultural Intelligence ...................................................................20
Text B The Concept of Framing in Cross-cultural Communication …..28
Unit 3 Competition ............................................................................36
Text A Competing in the Age of Omnichannel Retailing ......................38
Text B Still Made in Japan ...................................................................45
Unit 4 E-commerce ...........................................................................53
Text A What Matters Most in Internet Retailing ....................................55
Text B Amazon’s Wholesale Slaughter ..................................................63
Unit 5 Trade
........................................................................................70
Text A From Singapore to the World .....................................................72
Text B One-Stop Solution ......................................................................80
Unit 6 Financial Institutions ...............................................................88
Text A Introduction: Types of Financial Institutions and
Their Roles .................................................................................90
Text B The IMF and the World Bank: How Do They Differ? ...............99
Unit 7 Emerging Markets ..................................................................106
Text A Mobilizing for Growth in Emerging Markets ..............
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