Unit 1 An Overview of Business
Letter Writing
商务信函写作概览 1
1.1 The Principles for Effective Writing 1
1.2 The Style and Tone of Business Letter Writing 7
1.3 Preparation before Writing 8
1.4 Writing Naturally and Sincerely 9
Unit 2 The Structure and Styles of
Business Letters
商务信函的结构与格式 15
2.1 Principal Parts 15
2.2 Optional Elements 18
2.3 Styles of a Business Letter 19
2.4 Spacing, Margin and Envelop Addressing 23
Unit 3 Establishing Business
Relations
与对方建立商务关系 29
3.1 Introduction 29
3.2 Letter Samples 30
Unit 4 Inquiries
询购 42
4.1 Introduction 42
4.2 Letter Samples 43
Unit 5 Quotations, Offers and
Counter Offers
报盘与还盘 53
5.1 Quotations and Offers 53
5.2 Counter Offers 59
Unit 6 Orders and
Acknowledgements
订购与确认 71
6.1 Introduction 71
6.2 Letter Samples 72
Unit 7 Payment by Letter of
Credit
信用证付款 86
7.1 Introduction 86
7.2 Letter Samples 87
Unit 8 Other Methods of
Payment
其他付款方式 99
8.1 Introduction of Other Methods of Payment 99
8.2 Writing for Other Methods of Payment 100
8.3 Letter Samples 100
Unit 9 Collection Letters
催款函 112
9.1 Introduction 112
9.2 Letter Samples 115
Unit 10 Packing
包装 126
10.1 Introduction 126
10.2 Letter Samples 127
Unit 11 Shipping
装运 136
11.1 Introduction 136
11.2 Letter samples 137
Unit 12 Insurance
保险 148
12.1Introduction 148
12.2Letter Samples 149
Unit 13 Complaints and Claims
投诉与索赔 160
13.1 Introduction 160
13.2 Letter Samples 161
Unit 14 Agency
代理 174
14.1 Introduction 174
14.2 Letter Samples 175
Unit 15 Contracts
合同 188
15.1 Types of Business Contracts 188
15.2 Components of a Business Contract 190
15.3 Language and Stylistics Features 190
15.4 Layout 193
15.5 Writing Steps 193
Appendix A Useful Abbreviations in
International Trade
实用国际贸易缩略语 212
Appendix B Useful Expressions in
INCOTERMS 2010 and the Relevant Documents
《2010年国际贸易术语解释通则》及相关文件中的实用表达 218
Appendix C The Comparison of the Old
and New Language Styles
新旧文体比较 231
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