登入帳戶  | 訂單查詢  | 購物車/收銀台( 0 ) | 在線留言板  | 付款方式  | 聯絡我們  | 運費計算  | 幫助中心 |  加入書簽
會員登入 新註冊 | 新用戶登記
HOME新書上架暢銷書架好書推介特價區會員書架精選月讀2023年度TOP分類閱讀雜誌 香港/國際用戶
最新/最熱/最齊全的簡體書網 品種:超過100萬種書,正品正价,放心網購,悭钱省心 送貨:速遞 / EMS,時效:出貨後2-3日

2024年03月出版新書

2024年02月出版新書

2024年01月出版新書

2023年12月出版新書

2023年11月出版新書

2023年10月出版新書

2023年09月出版新書

2023年08月出版新書

2023年07月出版新書

2023年06月出版新書

2023年05月出版新書

2023年04月出版新書

2023年03月出版新書

2023年02月出版新書

『英文書』Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

書城自編碼: 2724255
分類: 簡體書→原版英文書
作者: Tim Brown
國際書號(ISBN): 9780061766084
出版社: HarperBusiness
出版日期: 2009-10-01
版次: 1
頁數/字數: 272页

售價:NT$ 1741

我要買

share:

** 我創建的書架 **
未登入.



新書推薦:
新能源与智能汽车技术丛书——智能车辆感知、轨迹规划与控制
《 新能源与智能汽车技术丛书——智能车辆感知、轨迹规划与控制 》

售價:NT$ 661.0
鼻科学与前颅底手术——基于案例分析
《 鼻科学与前颅底手术——基于案例分析 》

售價:NT$ 1669.0
弗吉尼亚·伍尔夫传:作家的一生
《 弗吉尼亚·伍尔夫传:作家的一生 》

售價:NT$ 493.0
不胜欢喜
《 不胜欢喜 》

售價:NT$ 296.0
现代欧洲史:1500—1815
《 现代欧洲史:1500—1815 》

售價:NT$ 493.0
高颜值创意饮品:咖啡 茶饮 鸡尾酒 气泡水
《 高颜值创意饮品:咖啡 茶饮 鸡尾酒 气泡水 》

售價:NT$ 335.0
慢慢来,好戏都在烟火里
《 慢慢来,好戏都在烟火里 》

售價:NT$ 279.0
一间自己的房间(大师名画彩插版!女性觉醒宣言!文艺女神伍尔夫献给所有女孩的独立主题演讲!)
《 一间自己的房间(大师名画彩插版!女性觉醒宣言!文艺女神伍尔夫献给所有女孩的独立主题演讲!) 》

售價:NT$ 223.0

建議一齊購買:

+

NT$ 456
《 设计中的设计 》
+

NT$ 813
《 Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration 》
+

NT$ 1019
《 The Design of Everyday Things: Revised and Expanded Edition 》
+

NT$ 573
《 服务设计与创新实践 》
+

NT$ 441
《 创新自信力 》
內容簡介:
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. In reality, most innovations are borne from rigor and discipline. Breakthrough ideas—whether for a new bicycle, an advertising campaign, a treatment plan for diabetes, or a program aimed at tackling the national obesity epidemic—emerge not by chance, but by studying and embracing the immediate challenges we encounter every day in our offices and homes, laboratories and hospitals, classrooms and conference rooms, and in all the spaces in between. We don''t simply realize solutions; we design them.
In this book Tim Brown, CEO of the celebrated innovation and design firm IDEO, introduces us to design thinking. Design is not just about creating elegant objects or beautifying the world around us. The best designers match necessity to utility, constraint to possibility, and need to demand. These design thinkers rely on rigorous observations of how we use spaces and the objects and services that occupy them; they discover patterns where others see complexity and confusion; they synthesize new ideas from seemingly disparate fragments; and they convert problems into opportunities. Design thinking is a method in which genius, in the end, is not required.
Design thinking is valuable not just in so-called creative industries or for people tasked with designing products. Rather, it is often most powerful when applied to abstract, multifaceted problems: improving a guest experience at a hotel, encouraging bank customers to save more, or developing a compelling narrative for a public-service campaign. It has been used by organizations such as Nokia to rethink global gaming and by the Department of Energy to encourage conservation. Design thinking is now being applied to address a wide range of issues and concerns, from the delivery of clean drinking water in the developing world to improving the efficacy of airport security and microfinancing.
This is not a book by designers for designers; this is a blueprint for creative leaders seeking to infuse design thinking—an approach for creative problem solving—into all facets of their organizations, products, or services to discover new alternatives for business and society as a whole.
Written with imagination, humor, and vision, this vital and inspiring guide is essential reading for anyone confronting the challenges of today in order to create the opportunities of tomorrow.


"It''s like getting golf tips from Tiger Wood''s coach. Tim Brown''s firm IDEO has won more medals for innovative design than anyone in the world. If you want to be more innovative at work or in life, study with the coach of champions." (Chip Heath, co-author of Made to Stick )
"Brown makes a potent case for employing this creative collaboration in a variety of settings." (Miami Herald )
"In his new book, the CEO of design shop IDEO shows how even hospitals can transform the way they work by tapping frontline staff to engineer change." (BusinessWeek )
"Tim Brown has written the definitive book on design thinking. Brown''s wit, experience, and compelling stories create a delightful journey. His masterpiece captures the emotions, mindset, and methods required for designing everything from a product, to an experience, to a strategy in entirely different ways." (Robert I. Sutton, author of The No Asshole Rule )
"Tim Brown''s vision, intellect, empathy and humility shine through every page of this book. Change by Design is for dreamers and doers, for corporate executives and NGO leaders, for teachers, students and those interested in the art of innovation." (Jacqueline Novogratz, founder, Acumen Fund and author, The Blue Sweater )
"Design thinking... is a way of seeing the world and approaching constraints that is holistic, interdisciplinary, and inspiring." (Ivy Ross, executive vice president of marketing, The Gap )
"Brown is clear, persuasive, and often funny... Even for those of us without our own sovereign nation or blue-chip corporation, design thinking offers a guide for rethinking and organizing our everyday creative processes." (SEED )
"With people like Brown codifying design thinking, the tools are out there to solve our problems if a few people are willing to attack them with that sort of tenacity." (Core77 )
"Brown writes with a winning combination of thoughtfulness, pragmatism and enthusiasm... He avoids the trap of presenting design thinking as a panacea. Mr. Brown charts its failures as well as successes." (New York Times )
"This should be mandatory reading for marketers and engineers who can''t understand why a product as cool as the Segway wasn''t a breakout hit." (Inc. )
關於作者:
Tim Brown is the CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the global consultancy that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V.
Today IDEO applies its human-centered approach to drive innovation and growth for the world''s leading businesses, as well as for government, education, health care, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such corporations as Microsoft, PepsiCo, Procter & Gamble, and Steelcase.

 

 

書城介紹  | 合作申請 | 索要書目  | 新手入門 | 聯絡方式  | 幫助中心 | 找書說明  | 送貨方式 | 付款方式 香港用户  | 台灣用户 | 海外用户
megBook.com.tw
Copyright (C) 2013 - 2024 (香港)大書城有限公司 All Rights Reserved.