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『簡體書』领先商务英语函电

書城自編碼: 2694678
分類: 簡體書→大陸圖書→教材研究生/本科/专科教材
作者: 芮燕萍,仲伟合,王立非
國際書號(ISBN): 9787040370461
出版社: 高等教育出版社
出版日期: 2013-03-01
版次: 1 印次: 1
頁數/字數: 182/272000
書度/開本: 16开 釘裝: 平装

售價:NT$ 251

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編輯推薦:
《领先商务英语专业系列教材:领先商务英语函电》根据国际贸易的主要流程,结合流程中的典型案例,系统地编写内容情景和业务环节。部分语言材料是在当前国际贸易往来函电的基础上,经过适当的补充和必要的加工编写而成。
內容簡介:
本教材作者结合多年的教学经验和科研经历,根据普通综合类院校学生的特点和实际情况而编写,难度适中,突出重点,易于普通高校学生理解和掌握。主要特色如下:
1. 整体编排合理
商务英语函电课程的教材是按外贸实务程序编排的,整个贸易活动包括建立业务关系、询价、报盘、还盘、订货、接受、签约、包装、装运、支付、结算、保险、商检、索赔、代理等,环环相扣,系统有序。
2. 内容充实
针对英语专业学生对国际贸易实务掌握有限的实际情况,在每章中都加入了相关背景知识的介绍,在提高其写作能力的同时,扩充学生原有认知结构中的相关知识。每章的第二部分为专业术语归纳汇总,帮助学生系统地掌握和记忆。
3. 样函选取得当
函电课程主要是通过对样函的分析来帮助学生建立正确恰当的商务表达习惯。本教材在选取的过程中不但注重语言的实用性,而且突出专业知识。大部分样函取自实际业务操作,未选用生僻内容,难度适中,具有代表性。
4.强化课后练习
每个章节后都设计了一套有针对性的强化练习,布置相应的课下学习任务,使学生积极参与到教学中去,巩固完善已有相关知识,并培养学生自主学习能力,养成良好的学习习惯。
商务英语函电课程绝不仅仅是几个写作模式或者一些专门术语。这门课程教授的是一种交流处事的原则,涉及应用语言学、社会语言学、心理学、跨文化交际学以及管理学的相关知识,教材除了包含准确地道、不断更新的外贸知识、纯正的英语表达和写作技能外,还应该体现这些学科的基本知识。这正是本教材的创新之处。
目錄
Chapter One Structure and Layout of a Business Letter
Ⅰ.Introduction
Ⅱ.Principles of good business writing
Ⅲ.Parts of a business letter
Ⅳ.Layout of a business letter
Ⅴ.Format of a nenve lope
Notes
Exercises
Chapter Two Enquiries and Replies
Ⅰ.Relatedin formation
Ⅱ.Technicalterms
Ⅲ.Sampleletters
Notes to the samples
Exercises
Chapter Three Offers and Counter-offers
Ⅰ.Relatedin for mation
Ⅱ.Technicalterms
Ⅲ.Sampleletters
Notes to the samples
Exercises
Chapter Four Orders and Their Fulfillment
Ⅰ.Related in formation
Ⅱ.Technicalterms
Ⅲ.Sampleletters
Notes to the samples
Exercises
Chapter Five Packing
Ⅰ.Related in formation
Ⅱ.Technicalterms
Ⅲ.Sampleletters
Notes to the samples
Exercises
ChapterSix Insurance
Ⅰ.Relatedin formation
Ⅱ.Technicalterms
Ⅲ.Sampleletters
Notes to the samples
Exercises
Chapter Seven Shipment
Ⅰ.Related information
Ⅱ.Technicalterms
Ⅲ.Sampleletters
Notes to the samples
Exercises
Chapter Eight Payment
Ⅰ.Related information
Ⅱ.Technicalterms
Ⅲ.Sampleletters
Notes to the samples
Exercises
Chapter Nine Complaints and Claims
Ⅰ.Related information
Ⅱ.Technicalterms
Ⅲ.Sampleletters
Notes to thesamples
Exercises
Chapter Ten Agency
Ⅰ.Related information
Ⅱ.Technicalterms
Ⅲ.Sampleletters
Notes to the sampleletters
Exercises
Chapter Eleven International Business Contracts
Ⅰ.Related information
Ⅱ.Technicalterms
Ⅲ.Samplecontracts
Notes to the samples
Exercises
Chapter Twelve Miscellaneous Business Correspondence
Ⅰ.Related information
Ⅱ.Samples
Exercises
参考文献
Key to Exercises
內容試閱
I. Related information
There are four ways to convey the goods to their destination including ocean transport,land transport, air transport and multi-modal transport.
Ocean transport is the most frequently used mode in international trade because ofthe easy passage, large capacity, low cost and good adaptability to different cargoes. Railand road are two main forms of land transportation. Rail transport has a large capacityin a disciplined, controlled and reliable way, which is most convenient between countriesconnected by railway. Road transport has low capacity but flexible operation and relativelyhigher speed. Air transport is suitable to carry light and perishable goods with high valueand smaller dimensions with high speed and low risk. Multi-modal transport means thatthe goods are carried by at least two different modes of shipping, so it is very flexible inoperation and can Offer efficient and satisfactory service.
So far as foreign trade is concerned, transportation of goods is mostly done by oceanvessels, which can be divided into chartering and liners.
Ⅰ. Chartering
Shipping by chartering is also called tramp. It is a form of freight-carrying which has noregular route or fixed schedule of sailing. It falls into three kinds: voyage charter, time charterand demise charter.
The voyage charter is one for the moving of goods from one specified port to another,or for a round trip. It includes single voyage charter, return voyage charter and successivevoyage charter.
Under a time charter, the charterer charters the ship for a period of time during whichthe ship is deployed and managed by the charter. What concerns the charterer most is theperiod, not the voyage. The chartering may be for a period of 1 year or of several years.
Demise charter is also called bare-boat charter, and the charterer takes a lease of theentire ship for an agreed time. So demise charter belongs to time charter, but there are somedifferences: as to time charter during the period of chartering, the ship-owner provides thecharterer with a crew, while as to demise charter, the ship-owner only provides the chartererwith a bare-boat, the charter shall employ the crew and pay crew''s wages and provisions,ship''s maintenance and stores etc. by himself, apart from those expenses he is responsible forunder the time charter.
The charter party is a contract concluded between the ship-owner and the chartererwhen the latter charters the ship or booking shipping space from the former. It stipulates therights and obligations of the two parties.

 

 

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