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『簡體書』商务英语阅读(下册)(第三版)

書城自編碼: 2641813
分類: 簡體書→大陸圖書→外語口語/生活英語
作者: 国晓立,周树玲 主编
國際書號(ISBN): 9787566314109
出版社: 对外经贸大学出版社
出版日期: 2015-09-01
版次: 3 印次: 1
頁數/字數: 183/277000
書度/開本: 16开 釘裝: 平装

售價:NT$ 199

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內容簡介:
《全国高职高专院校规划教材·商务英语专业:商务英语阅读下册第三版》的特点是,第一,涉及领域广。全书分上、下两册,共32个单元,《全国高职高专院校规划教材·商务英语专业:商务英语阅读下册第三版》为下册,涉及了国际贸易、金融、营销、物流、人力资源管理、跨文化交际、知识产权等多个领域。每个单元包括三篇阅读。A篇内容翔实,让读者对本单元话题做整体了解,并掌握本领域所涉及的专业词汇:另外两篇补充阅读材料选自新闻报道,短小精悍,从某一独特视角让读者体会此领域的新发展和新动态。第二,注释详细。针对文章中出现的专业术语以及相关的知识背景,《全国高职高专院校规划教材·商务英语专业:商务英语阅读下册第三版》提供了详细的注释,帮助读者更好地理解文章。第三,形式多样的练习。《全国高职高专院校规划教材·商务英语专业:商务英语阅读下册第三版》的练习题型包括回答问题、词义搭配、多项选择、正误判断、英译汉等,并附有答案,目的在于帮助读者巩固所学内容,并帮助读者提高语言实际运用能力。《全国高职高专院校规划教材·商务英语专业:商务英语阅读下册第三版》还配备有电子教案和电子版辅导用书,方便读者自学和教师授课使用。
目錄
Unit 1 Team Spirit: Cultivate the Culture
 Fast Reading Ⅰ How to Build Strong Team Spirit?
 Fast Reading Ⅱ How Much Do You Know About Team Spirit?
Unit 2 Performance Evaluation
 Fast Reading Ⅰ New Strategies to Talk About Your Performance Evaluation with Your Boss
 Fast Reading Ⅱ Being Able to Impress at Appraisals
Unit 3 Uncovering a Company''s Corporate Culture—a Critical Task for Job—seekers
 Fast Reading Ⅰ Apple''s Corporate Culture
 Fast Reading Ⅱ What Does an Organization''s Culture Reveal?
Unit 4 Why Should We Go for Six Sigma?
 Fast Reading Ⅰ Six Sigma—the Soul of Effectiveness
 Fast Reading Ⅱ Remembering Bill Smith, Father of Six Sigma
Unit 5 General Introduction to Logistics
 Fast Reading Ⅰ Eight Reasons to Consider a Career in Logistics
 Fast Reading Ⅱ Reverse Logistics
Unit 6 Challenges Facing Chinese Logistics Industry
 Fast Reading Ⅰ Logistics Firms Face Challenges
 Fast Reading Ⅱ TNT Chooses Verizon for Global Telecommunications Network Transformation
Unit 7 Just—in—time
 Fast Reading Ⅰ Focus on Public Transportation
 Fast Reading 2 Premium Freight Makes JIT Fit
Unit 8 Universal Parcel Service
 Fast Reading Ⅰ A Foreign Express Giant Invests in China
 Fast Reading Ⅱ Trending in China: Cross—border E—commerce
Unit 9 General Introduction to Insurance
 Fast Reading Ⅰ China Mulls Insurance Market Easing for Foreign Firms
 Fast Reading Ⅱ China to Implement Bank Deposit Insurance
Unit 10 IPR and Economic Growth
 Fast Reading Ⅰ IPR Protection Is Key to Economic Growth
 Fast Reading Ⅱ Web Firms'' Video and Subtitle Sites Closed in IPR Crackdown
Unlt 11 Human Relationship in the 21st Century
 Fast Reading Ⅰ How to Work with People You Don''t Like
 Fast Reading Ⅱ Build a Great Working Relationship with Your Boss
Unit 12 Cross—cultural Communication
 Fast Reading Ⅰ Culture Shock
 Fast Reading Ⅱ “Secrets” Not Spoken out before Americans
Unit 13 Business Etiquette
 Fast Reading Ⅰ Gifts You Should Never Give at the Office
 Fast Reading Ⅱ Helpful Negotiation Tips
Unit 14 Interview Skills
 Fast Reading Ⅰ How to Prepare for the Second Interview
 Fast Reading Ⅱ Interview Questions
Unit 15 The Future of the World Economy
 Fast Reading Ⅰ "Chinanomics" Could Hold Key to Japan''s Economy Recovery
 Fast Reading Ⅱ Five Future Trends and the World Economy
Unit 16 Sustainable Development
 Fast Reading Ⅰ Tourism and Sustainable Development
 Fast Reading Ⅱ Ecological Civilization Shapes Nation''s Future
 Key to Exercises
References
內容試閱
Furthermore, the economy has to go through a major restructuring.One problem for the country is that increased economic activity has led to rising labor costs especially in key regions of manufacturing and logistics.This will increase pressure on inefficient public sector companies and eventually lead to higher levels of unemployment.This will be increased by foreign competitors entering the market in line with China''s WTO commitments.
"If China''s economy does have a ''hard landing'' as many economists predict, there will be a major impact on air, sea, express and logistics companies which have over invested in capacity in the region," an insider says, "For the time being, though, the fragmented, low value—added nature of the Chinese transport market will still provide many opportunities for foreign, and the more developed domestic players, to grab market share."
Economy Imbalance
China''s economy has wide variances in levels of activity and development.There is a major imbalance of goods flows from the developed east of the country to the more undeveloped west.This has resulted in difficulties in finding supports, leading to higher costs for Chinese haulage companies which transfer cargo among regions.Internationally these imbalances also exist between China and the rest of the world, leading to difficulties in re—positioning empty containers.
Domestic Trade Barriers
Although China''s entry into the WTO has lowered trade barriers such as tariffs and quotas for international shipments, there are still problems related to moving goods around China itself.There are unofficial border tolls when goods move between provinces.This is particularly evident for shipping from an inland manufacturing location to a port city.
Poor Infrastructure
One of the key challenges facing the Chinese logistics industry is the status of the country''s transport infrastructure.At present, despite some large scale projects, companies in the region complain of insufficient integration of transport networks, information technology(IT), warehousing and distribution facilities.Outside of the main economic centers, the logistics sector tends to be of low quality, highly inefficient and with little technological competence.

 

 

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