Unit 1 Journalism
1 What is Journalism?
2 News Values
3 Normative Theories of Press
Unit 2 Newspaper
1 Who Killed the Newspaper?
2 Making News Pay: Reinventing the Newspaper
3 Newspapers Managers: Who Does What
Unit 3 Magazine
1 The Magazine Industry: Non-news is Good News
2 Reading between the Lines
3 Academic Publishing: Open Sesame
Unit 4 Book
1 Book Categories
2 The Transformation of the Book Industry. Disappearing Ink
3 The Future of Publishing: E-publish or Perish
Unit 5 Radio
1 Five Companies that Will Define the Future of Radio
2 Name That Tune-in: Who Will Emerge as the Future of Radio?
3 International Broadcasters: Waves in the Web
Unit 6 Television
1 Television Companies in the United States
2 Here, There and Everywhere: Television is Spreading in New Directions
3 An Interactive Future
Unit 7 Movie
1 Hollywood''s Big Six are Profiting from Unoriginality
2 Film is Dead? What Else is New?
3 For Hollywood, the Future is Here. It''s Just Not Evenly Distributed
Unit 8 Internet
1 Person of the Year: You
2 The End of Mass Media: Coming Full Circle
3 Social Media: The People Formerly Known as the Audience
Unit 9 Media Convergence
1 Media Convergence
2 Convergence of TV and Computer
3 Vision of Convergence
Unit 10 Communicaiton
1 What is Communication?
2 Human Communication
3 Mass Communication
Unit 11 Communication Models
1 Lasswell''s Model of Communication
2 Osgood-Schramm Model of Communication
3 RileyRiley Model of Communication
Unit 12 Communication Effects
1 Agenda Setting Theory
2 The Spiral of Silence Theory
3 Cultivation Theory
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