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『簡體書』管理沟通双语教程(“十二五”普通高等教育规划教材·经管系列)

書城自編碼: 2460673
分類: 簡體書→大陸圖書→教材研究生/本科/专科教材
作者: 任志霞
國際書號(ISBN): 9787302366713
出版社: 清华大学出版社
出版日期: 2014-09-01

頁數/字數: 362/497000
書度/開本: 16开

售價:NT$ 385

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內容簡介:
管理沟通是一门实践性很强的课程。本书将管理 沟通的理论知识与基本技能紧密结合,在理论阐述的 基础上注重提升读者的实际操作能力。任志霞主编的 《管理沟通双语教程》内容涵盖四大模块:一、管理 沟通基础,在提出基本概念的基础上,阐述有效沟通 的原理、沟通策略的选择;二、个人沟通技能,探讨 倾听和面谈技能、口头沟通中的演讲与视觉辅助手段 、笔头沟通中的商务信函写作;三、组织沟通技能, 介绍组织内部和外部沟通、会议组织与沟通;四、管 理沟通专题,包括非言语沟通、跨文化沟通以及冲突 沟通等。
本书可作为高等院校经济管理类专业本科生、研 究生,以及MBA、EMBA相关课程的学习教材,也可作 为企业经营管理者的培训参考用书。
目錄
Chapter 1 Introduction to Management Communication
Introduction
Section 1: Defining Communication
1.Communication
2.Management Communication
3.Importance of Communication in an Organization
Section 2: Communication Process
1.Communication Process
2.Means of Communication
Section 3: Communication Flows in an Organization
1.The Levels of Communication
2.Communication Flow in Organizations
Section 4: Communication Barriers
1.Communication Barriers
2.Overcoming Communication Barriers
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference
Chapter 2 Communication Strategy
Introduction
Section 1: Communicator Strategy
1.What is Your Objective?
2.What Communication Style do You Choose?
3.What is Your Credibility?
Section 2: Audience Strategy
1.Who are They?
2.What do They Know and Expect?
3.What do They Feel?
4.How Can You Motivate Them?
Section 3: Message Strategy
1.Emphasize Your Conclusion
2.Organize Your Message
Section 4: Channel Choice Strategy
1.Written Channels
2.Oral-only Channels
3.Blended Channels
Section 5: Culture Strategy
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference
Chapter 3 Listening and Feedback
Introduction
Section 1: Defining Listening
1.To be a Good Listener is not Easy
2.Defining Listening
3.Listening is a Process
Section 2: Barriers of Listening
1.Barriers of Listening
2.Ten Worst Listening Habits
Section 3: Effective Listening
1.Effective Listening
2.Suggestion for Effective Listening
Section 4: Feedback in Listening
1.Power of Feedback
2.Vital Components to the Feedback
3.Giving and Receiving Feedback
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference
Chapter 4 Speaking
Introduction
Section 1: Defining Speaking
1.People Often Fear Before Making Presentations
2.How to Overcome the Fears
3.The Process of Speaking
4.Elements of Speaking
5.Purposes for Speaking
Section 2: How to Structure Speaking
1.Preparing What to Say
2.Preparing Your Notes
3.Questions and Answers
4.Other Speaking Situations
Section 3: Skills of Effective Speaking
1.Do Speak up.Don’t Mumble
2.Do be Brief.Don’t Talk on and on about Your Points
3.Do Look at Your Listeners.Don’t Avoid Looking at Your Listeners
4.Do Organize Your Points.Don’t Ramble
5.Do Use Visual Aids When Appropriate.Don’t Rely Only on Speaking
6.Do Use Natural Gestures.Don’t be Stiff
7.Do Maintain a Comfortable Pace.Don’t Rush or Dawdle
8.Do Vary Your Volume, Pitch, and Tone.Don’t Talk without Showing
or Expression
9.Do Use Pauses Effectively.Don’t Stop and Start
10.Do Listen.Don’t Ignore Your Listeners’ Gestures or Comments
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference
Chapter 5 Negotiation
Introduction
Section 1: Defining Negotiation
1.What is Negotiation?
2.Bargain and Negotiation
3.Characters of Negotiation
4.Stages of Negotiation
Section 2: The Principle of Negotiation
1.The History and Development of Principled Negotiation
2.Principled Negotiation
Section 3: Negotiation Strategy
1.The System for Negotiation Goal
2.Four Common Strategies
3.Characteristics of Different Engagement Strategies
Section4: The Skills of Successful Negotiation
1.Preparing for a Successful Negotiation
2.Style is Critical
3.Emotion is Important
4.Finding a Fair Compromise
5.Negotiating Successfully
6.Six Common Pitfalls to Avoid
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference
Chapter 6 Interview
Introduction
Section 1: Defining Interview
1.What is Interview?
2.Interview Styles
Section 2: Job Interview
1.Before Interview
2.During Interview
3.After Interview
Section 3: Skills of Successful Interview
1.Manners of Interview
2.Answer Skills
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference
Chapter 7 Writing
Introduction
Section 1: Defining Writing
1.What is Writing?
2.Writing Types
3.Writing Process
Section 2: Principles of Writing
Section 3: Skills of Writing
Section 4: Business Letters
1.What is a Business Letter?
2.Types of Business Letter
3.How to Write a Business Letter
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference
Chapter 8 Organizational Communication
Introduction
Section 1: Defining Organizational Communication
1.Historical Trends and the Increasing Importance of Organi
Communication
2.Theoretical Perspectives
3.Key Functions of Organizational Communication
Section 2: Internal Organizational Communication
1.Benefits of Internal Communication
2.Common Causes of Problems in Internal Communications
3.Key Principles to Effective Internal Organizational Communications
4.Key Distinctions to Support Effective Internal Communications
Section 3: External Organizational Communication
1.Public Relations
2.Media Relations
3.Reputation Management
Section 4: Making Successful Organizational Communication
Communication Strategies, Systems, and Skills
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference
Chapter 9 Meeting
Introduction
Section 1: Defining Meeting
Section 2: When and How to Organize a Meeting
1.When to Call a Meeting?
2.How to Organize a Meeting
Section 3: Skills of Organizing Meeting
1.Chose the Suitable Meeting Style
2.Some Useful Meeting Tips
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference
Chapter 10 Nonverbal Communication
Introduction
Section 1: Defining Nonverbal Communication
1.What is Non-verbal Communication?
2.The Relation between Verbal and Nonverbal Communication
Section 2: Function of Nonverbal Communication
Section 3: Types of Non-verbal Communication
Section 4: Use Nonverbal Communication Successfully
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference
Chapter 11 Cross-cultural Communication
Introduction
Section 1: Defining Cross-cultural Communication
1.What is a Culture?
2.What is a Communication?
3.What is a Cross-cultural Communication?
Section 2: Functions of Cross-cultural Communication
Section 3: Barriers of Cross-cultural Communication
1.Physical Barriers
2.Emotional Barriers
3.Perceptual Barriers
4.Cultural Barriers
5.Language Barriers
6.Gender Barriers
Section 4: Strategy of Cross-cultural Communication
1.Know Yourself and Your Own Cultural Context
2.Know Your Audience and Match the Message to Their Commu
Needs and Styles
3.Respect English Language Barriers
4.Be Mindful of the Whole Message you are Sending
5.Respect Your Audience and Suspend Judgment
6.Use Active Listening and Check for Understanding
7.Act Authentically
8.Don’t Spring Surprises
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference
Chapter 12 Conflict Management And Communication
Introduction
Section 1: Defining Conflict
1.A Definition of Conflict
2.Transitions in Conflict Views
3.Classification of Conflicts
4.Sources of Conflict in Organizations
Section 2: Analysis of Conflict Process
Section 3: Strategies and Techniques of Conflict Management
1.A Definition of Conflict Management
2.Steps to Manage Conflict
3.Strategies of Conflict Management
4.Techniques of Conflict Management
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference

 

 

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