本书讨论国际商务活动中涉及到的各种文化交往中需要注意的问题。涉及对于时间、礼物、合同、如何人际交往等实际问题，案例丰富，观点新颖，具有启发性。本书按照字母顺序，讨论在国际商务活动涉及的跨文化交际过程中可能遇到的各种话题，包括从Achievements, Adevertising到Women n Business and the Profession等82个主题。本书原来以Social Kissing,Gifts and Bribes（社交场合的吻礼、送礼以及贿赂）为名由英国Pen Press出版。现由作者授权，作为“全国英语专业博雅系列教材”中跨文化交际常识课程的教材予以出版。
關於作者：
Frederick Marsh is a well-known and experienced figure in industry, commerce and management consuhancy. He has travelled extensively throughout the globe, visiting more than 90 countries. He founded his consuhancy company in 1975 and undertook management consuhancy and market research projects worldwide. His clients included many European companies and trans-national corporations, chambers of commerce, universities and management colleges, in particular the United Nations Geneva-based agency ITC-UNCTADWTO and the Trade Development Institute of the Helsinki School of Economics. He was a keynote speaker at many marketing seminars, which included cross-cuhural presentations, and has written numerous articles on a wide range of topics for over 150 British and international trade publications. He is President of the Royal Aero ClubTrust, a registered charity. He was also the Founder President of Europe Airsports, the federation of all European aero club
目錄：
Achievements
Advertising
Aesthetics or Appreciation of Beauty
Age
Alcohol
Animals, Birds and Pets
Appointments
Attitudes
Body Language and Non-Verbal Communication
Bribery and Corruption
Business Cards
Business Correspondence
Business Entertaining
Business Ideology, Management Style and Decision Making
Business Meetings
Cars and Driving
Censorship
Class Systems, Caste and Social Structure
Colour Preferences and Prejudices
Compliments
Conversation and Communication
Courtesy
Culture
Dress Code and Etiquette
Education
Email, Netiquette and Cyberspace Behaviour
Ergonomics and Product Design
Ethnic Stereotyping
Etiquette, Customs and Conventions
Flowers and Giving Flowers
Food, Drink and Eating Lifestyle
Forms of Address and Use of Titles
Gestures
Giving and Receiving Gifts
Greeting Cards
Greeting, Introductions, Modes of Address and Leave-Taking
Hours of Work
Human Physical Differences
Information, Operating Instructions and Methods of Use
Interpreting and Translating
Intra-National and Intra-Regional Differences
Jokes and Anecdotes
Language
laws and Legal Systems
Leisure and Leisure Aetivities
Links and Connections
Losing and Saving Face
Male-Female Relationships
Manners, Conduct and Behaviour
Measuring and Managing Time
Music and Sound
Names
National and Public Holidays and Festivals
Negotiating and Bargaining
Numbers, Figures and Counting
Perception of Space
Photography, Video and Other Forms of Visual Recordings
Politics
Protocol and Conventions Related to Official Occasions
Punctuality, Duration and Terminating a Business Visit
Religious Beliefs
Sense of Humour, Laughter and Smiles
Sense of Time
Sex
Signs, Pictorial Representations, Emoticons and Other Symbols
Smoking
Social Contact
Social Kissing
Status Symbols
Table Etiquette and Eating
Taboos, Superstitions and Non-Religious Beliefs
Telephoning
The Family and the In-Group
The Way of Life, Lifestyle or the Quality of Life
Tipping and Gratuities
Trade Fairs and Exhibitions
Travelling
Units of Measure
Using Proverbs
Verbal and Visual Presentations
Visiting Other Countries
Women in Business and the Professions
Summary
About the Author
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