Part Ⅰ Organizing a Professional Trade Show
展览篇
Chapter 1 Planning a trade show
项目策划
Chapter 2 Undertaking the project
接受任务
Chapter 3 Preparation for project marketing
前期准备
Chapter 4 Exhibitor acquisition work
招展工作
Chapter 5 Push for decision of participation
催促参展
Chapter 6 Sales promotion follow—ups
展台销售跟进工作
Chapter 7 Follow-up services for exhibitors
后续参展服务
Chapter 8 Services for build—up and freight forwarding
展台搭建和展运服务
Chapter 9 Media Relations
媒体公关
Chapter 10 Registration work on-site
现场登记工作
Chapter 11 Reception work during the show
展期接待工作
Chapter 12 After-show work
展后总结
PartⅡ Organizing a Professional Conference
会议篇
Chapter 13 The role of PCOs
PCO的作用
Chapter 14 Preparation for an association meeting
协会会议筹备
Chapter 15 Speaker:and delegates
演讲者与参会代表
附录
附录Ⅰ 参考译文
附录Ⅱ 会展业贴士汇总表
后记