Tradition says there are three ways to grow a company’s
profits: Fire up the sales team with empty promises, cut costs and
downsize, or cook the books. But what if there’s a better way—a way
that nine amazingly profitable and well-run companies are already
embracing?
Jason Jennings and his research team screened more than
100,000 Amer?ican companies to find nine that rarely end up on
magazine covers, yet have increased revenues and profits by ten
percent or more for ten consecutive years. Then they interviewed
the leaders, workers, and customers of these quiet super?stars to
find the secrets of their astoundingly consistent and profitable
growth.
What they have in common is a culture—a community—based on a
shockingly simple precept: Think big, but act small. It works for
retailers like PETCO, Cabela’s, and O’Reilly Automotive,
manufacturers like Medline Industries, service compa?nies like
Sonic Drive-In, private educational companies like Strayer,
industrial giants like Koch Enterprises, and software companies
like SAS.
These companies think big ideas about solving customers’
problems, making better products, and creating value. And yet they
never stop acting like start-ups—staying humble, treating every
employee like the owner, and teaching managers to get their hands
dirty.
Jennings and his researchers have updated this book with new
stories and insights about why these companies continue to
thrive—through the economic downturn—and have now increased
revenues and profits for fifteen consecu?tive years. Any company,
no matter the size or industry, can benefit from fol?lowing their
examples.
關於作者：
Jason Jenningsis
the bestselling author of four highly acclaimed leadership and
management books—Hit
the Ground Running; Think Big, Act Small; Less Is
More;andIt’s
Not the Big That Eat the Small . . . It’s the Fast That Eat the
Slow. USA Todaycalled
him one of the three most in-demand business speakers in the
world.
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