A young woman walks into a laboratory. Over the past two
years, she has transformed almost every aspect of her life. She has
quit smoking, run a marathon, and been promoted at work. The
patterns inside her brain, neurologists discover, have
fundamentally changed.?Marketers at Procter Gamble study
videos of people making their beds. They are desperately trying to
figure out how to sell a new product called Febreze, on track to be
one of the biggest flops in company history. Suddenly, one of them
detects a nearly imperceptible pattern—and with a slight shift in
advertising, Febreze goes on to earn a billion dollars a year.?An
untested CEO takes over one of the largest companies in America.
His first order of business is attacking a single pattern among his
employees—how they approach worker safety—and soon the firm, Alcoa,
becomes the top performer in the Dow Jones.?What do all these
people have in common? They achieved success by focusing on the
patterns that shape every aspect of our lives. ?They succeeded by
transforming habits.?In The Power of Habit, award-winning New York
Times business reporter Charles Duhigg takes us to the thrilling
edge of scientific discoveries that explain why habits exist and
how they can be changed. With penetrating intelligence and an
ability to distill vast amounts of information into engrossing
narratives, Duhigg brings to life a whole new understanding of
human nature and its potential for transformation. ?Along the way
we learn why some people and companies struggle to change, despite
years of trying, while others seem to remake themselves overnight.
We visit laboratories where neuroscientists explore how habits work
and where, exactly, they reside in our brains. We discover how the
right habits were crucial to the success of Olympic swimmer Michael
Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin
Luther King, Jr. We go inside Procter Gamble, Target
superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and
the nation’s largest hospitals and see how implementing so-called
keystone habits can earn billions and mean the difference between
failure and success, life and death.?At its core, The Power of
Habit contains an exhilarating argument: The key to exercising
regularly, losing weight, raising exceptional children, becoming
more productive, building revolutionary companies and social
movements, and achieving success is understanding how habits work.
?Habits aren’t destiny. As Charles Duhigg shows, by harnessing this
new science, we can transform our businesses, our communities, and
our lives.
關於作者：
Charles Duhigg is an investigative reporter for The New York
Times. He is a winner of the National Academies of Sciences,
National Journalism, and George Polk awards, and was part of a team
of finalists for the 2009 Pulitzer Prize. He is a frequent
contributor to This American Life, NPR, PBS NewsHour, and
Frontline. A graduate of Harvard Business School and Yale College,
he lives in Brooklyn with his wife and two kids.
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