A playbook for entrepreneurs, with assessments and stories
from highly renowned entrepreneurs, this book will help the reader
identify, create and realize their own entrepreneurial
opportunities perspective and approach that builds positive
interest, kinship, and engagement based on difference. What are the
defining traits of great entrepreneurs? Do you have what it takes
to build a great business? In "Heart, Smarts, Guts, and Luck",
three entrepreneurs and advisors-turned-venture capitalists
delineate the traits in the title "HSGL" as absolutely critical.
From their work with hundreds of executives and business builders
across the globe, the authors found that every one of their
subjects-from young founder to sea-soned CEO-possesses these
attributes in some combination. For you, figuring out which trait
drives you can lead to a greater awareness in your entrepreneurial
profile and help you, and your organization, achieve the success
you want. In the book, the authors uncover the fact that no single
archetype for entrepreneurial success exists. But by figuring out
your HSGL profile, you can develop an awareness of which traits you
should "dial up" or "dial down." For those in organizations, to
realize the full potential of your group, knowing your HSGL profile
can improve your natural leadership style and improve your
interactions with others. So are you heart-dominant, like chef
Alice Waters or Starbucks'' Howard Schultz? Smarts-dominant, like
Jeff Bezos of Amazon? Guts-dominant, like Virgin''s Richard Branson
or Nelson Mandela? Or do you carry the luck trait, like Tony Hsieh
of Zappos admits to leveraging to reach his success? In "Heart,
Smarts, Guts, and Luck", the Entrepreneurial Aptitude Test EAT
will help determine your profile. Also, the book provides
additional tools and inspiration to offer a digestible, practical,
useful, and engaging read. Readers will gain a greater
understanding of what entrepreneurs are made of, and will walk away
with a series of business-building lessons they can apply in their
situations.
關於作者：
Tony Tjan is Managing Partner of the venture capital firm Cue
Ball, and former entrepreneur of the pioneering Internet advisory
group, ZEFER. Dick Harrington is a Partner at Cue Ball. Dick began
his career as a small business owner and transformed a Canadian
holding company into Thomson Reuters, now the largest information
company in the world. Tsun-yan Hsieh is a widely respected business
guru who over his 30-year career has become a trusted counsellor to
founders and CEOs throughout the Americas and Asia.
目錄：
1 Traits and Profiles of Great Entrepreneurs
2 Heart: Winning with the Heart
3 Smarts: IQ Is Only the Beginning
4 Guts: How to Initiate, Endure, and Evolve
5 Luck''s Inevitable Role in Business-Building
6 Business Archetypes and Iconoclasts
7 Putting It M1 Together
8 True North Questions for Reflection
9 Wisdom Manifestos
10 E.A.T.: Take the Self-Assessment Survey Wrapping It M1
Up
Notes
Notes Sketches
Index
Acknowledgments
About the Authors
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