Unit 1
Part A Text
Text A Pricing Ⅰ
Text B Pricing Ⅱ
Part B Fast Reading
Unit 2
Part A Text
Text A Aspects of Culture Ⅰ
Text B Aspects of Culture Ⅱ
Part B Fast Reading
Unit 3
Part A Text
Text A The Marketing Mix. The Four Ps
Text B Burger King Revamps Its Image
Part B Fast Reading
Unit 4
Part A Text
Text A Promotion
Text B How to Improve Your Communication Effectiveness?
Part B Fast Reading
Unit 5
Part A Text
Text A Physical Distribution
Text B Famous Amos
Part B Fast Reading
Test 1
unit 6
Part A Text
Text A Customer Relations
Text B Stew Leonard’s: The World''s Largest Dairy Store
Part B Fast Reading
Unit 7
Part A Text
Text A International Marketing
Text B Parker Pen''s Globalization Strategy
Part B Fast Reading
Unit 8
Part A Text
Text A Methods of Payment in Foreign Trade
Text B The American Banking System
Part B Fast Reading
Unit 9
Part A Text
Text A Introduction to Companies
Text B The Income Statement and the Balance Sheet
Part B Fast Reading
Unit 10
Part A Text
Text A Contracts
Text B Foreign Exchange
Part B Fast Reading
Test 2
Vocabulary
Key