Most business books give you the same old advice: Write a
business plan, study the competition, seek investors, yadda yadda.
If you''re looking for a book like that, put this one back on the
shelf.
Rework shows you a better, faster, easier way to succeed in
business. Read it and you''ll know why plans are actually harmful,
why you don''t need outside investors, and why you''re better off
ignoring the competition. The truth is, you need less than you
think. You don''t need to be a workaholic. You don''t need to staff
up. You don''t need to waste time on paperwork or meetings. You
don''t even need an office. Those are all just excuses.
What you really need to do is stop talking and start working.
This book shows you the way. You''ll learn how to be more
productive, how to get exposure without breaking the bank, and tons
more counterintuitive ideas that will inspire and provoke
you.
With its straightforward language and easy-is-better approach,
Rework is the perfect playbook for anyone who’s ever dreamed of
doing it on their own. Hardcore entrepreneurs, small-business
owners, people stuck in day jobs they hate, victims of
"downsizing," and artists who don’t want to starve anymore will all
find valuable guidance in these pages.
關於作者:
JASON FRIED and DAVID HEINEMEIER
HANSSON are the founders of 37signals—a trailblazing software
company that produces products used by millions of people around
the world. They have been profiled in such publications as
Time, Newsweek, and Wired. They’re also
contributors to Signal vs. Noise, one of the Web’s most popular
blogs. To learn more about Rework and 37signals, go to
37signals.com.