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新書推薦： 《 我们八月见 》 售價：NT$ 215.0 《 东线炼狱 : 德国反坦克兵的东线日记 : 1941—1942 》 售價：NT$ 439.0 《 献给皇帝的礼物：Wedgwood瓷器王国与漫长的十八世纪 》 售價：NT$ 594.0 《 东京札记 》 售價：NT$ 704.0 《 大学问·明代国家权力结构及运行机制 》 售價：NT$ 649.0 《 蹇蹇录：甲午战争外交秘录 》 售價：NT$ 270.0 《 佛教文化十八讲 》 售價：NT$ 418.0 《 背弃圣约：处于考验中的美国公民宗教（社会学名著译丛） 》 售價：NT$ 215.0

建議一齊購買： + NT$ 713 《 心理学与生活（第18版）（英文版） 》 + NT$ 642 《 什么是心理学（心理学译丛·教材系列） 》 編輯推薦： 社会心理学（英文版足本，第9版）是一本将生活和理论完美结合的经典之作，它是指导人们认识自我、了解社会、理解自己与社会之间关系的最佳书籍。 当我最初应邀撰写本书时。我立刻想到此书应该具有坚实的科学性和温暖的人性，具有事实精确性和智力启发性。作为作者，传播这门学科的知识对我来说是一件很快乐的事。如果我的礼物给你带来了任何的愉悦、激励和充实感的话，我的快乐就会倍增。 ——戴维?迈尔斯 內容簡介： 社会心理学（英文版足本，第9版）是迈尔斯畅销全球的《社会心理学》2008年的第9版英文本的影印版，该书在美国被700多所学及学院心理系所采用，是这一领域当之无愧的主导教材，已经成为评价其他同类教材的标准。 本书将基础研究与实践应用完美地的结合在一起，以富有逻辑性的组织结构引领学生了解人们是如何探索、影响他人并与他人建立联系的。是人们了解自身、了解社会、了解自身与社会之间关系的最佳指导性书籍。 關於作者： 自从获得爱荷华大学的博士学位之后，戴维?迈尔斯就在密歇根的霍普学院工作，成为那里的John Dirk Werkman 心理学教授，并且开设了多门社会心理学的课程。霍普学院的学生邀请他在毕业典礼上发言并评选他为“最杰出的教授”。 迈尔斯曾在30多种科学书籍和期刊上发表过多篇论文，包括《科学》、《美国科学家》、《心理科学》和《美国心理学家》等。除了学术著作和教科书，同时他还致力于把心理科学介绍给广大民众。他在许多杂志上发表过科普类文章，如《今日教育》和《科学美国人》。 他撰写的《心理学》（本书由著名心理学家黄希庭教授组织翻译并审校，将于２006年出版，敬请期待）是当今最畅销的心理学导论性教材，600多万学生在用它来学习心理学。同样，这本《社会心理学》在过去的10年中占了将近30%的市场份额（社会心理学类书籍）。正如他在《心理学》第7版前言中所写的，“我希望以一种充满热情的、富有个性的方式来讲述心理学，而不仅仅用一种严谨的科学方式”。这应该就是他的教材如此受欢迎的秘诀吧。 戴维?迈尔斯还是城市人际关系委员会的主席，帮助创建了一个快速发展的协助中心，以扶助贫困家庭，同时他还去过数以百计的大学和社区做演讲。凭借自己丰富的人生经历，他还写了有关听力丧失的一些文章和一本书（《无声的世界》），而且他还倡导在美国进行一场助听技术革命（hearingloop.org）。 目錄： Chapter 1 Introducing Social Psychology Part One Social Thinking Chapter 2 The Self in a Social World Chapter 3 Social Beliefs and Judgments Chapter 4 Behavior and Attitudes Part Two Social Influence Chapter 5 Genes, Culture, and Gender Chapter 6 Conformity and Obedience Chapter 7 Persuasion Chapter 8 Group Influence Part Three Social Relations Chapter 9 Prejudice: Disliking Others Chapter 10 Aggression: Hurting Others Chapter 11 Attraction and Intimacy: Liking and Loving Others Chapter 12 Helping Chapter 13 Conflict and Peacemaking Part Four Applying Social Psychology Chapter 14 Social Psychology in the Clinic Chapter 15 Social Psychology in Court Chapter 16 Social Psychology and the Sustainable Future Epilogue Credits C- References R- Name Index N- Subject IndexGlossary S- mye31898_FM_00i_xxxiii.qxd 102006 12:08 PM Page vii ix Table of Contents Chapter Introducing Social Psychology What Is Social Psychology? Social Psychology’s Big Ideas We construct our social reality Our social intuitions are often powerful but sometimes perilous Social influences shape our behavior Personal attitudes and dispositions also shape behavior Social behavior is biologically rooted Social psychology’s principles are applicable in everyday life Social Psychology and Human Values Obvious ways values enter psychology Not-so-obvious ways values enter psychology I knew it all along: Is social psychology simply common sense? Focus On: I knew it all along Research Methods: How We Do Social Psychology Forming and testing hypotheses Correlational research: Detecting natural associations Experimental research: Searching for cause and effect Generalizing from laboratory to life Postscript: Why I Wrote This Book Part One Social Thinking Chapter The Self in a Social World Spotlights and Illusions Research Close-Up: On being nervous about looking nervous Self-Concept: Who Am I? At the center of our worlds: Our sense of self Development of the social self Self and culture Self-knowledge The Inside Story: Hazel Markus and Shinobu Kitayama on cultural psychology Research Close-Up: An illusion of conscious will Self-Esteem Self-esteem motivation The “dark side” of self-esteem Perceived Self-Control Self-efficacy Locus of control Learned helplessness versus self-determination Self-Serving Bias Explaining positive and negative events Can we all be better than average? Focus On: Self-serving bias—How do I love me? Let me count the ways Unrealistic optimism False consensus and uniqueness Explaining self-serving bias Reflections on self-esteem and self-serving bias Self-Presentation False modesty Self-handicapping Impression management Postscript: Twin Truths—The Perils of Pride, the Powers of Positive Thinking Chapter Social Beliefs and Judgments Perceiving Our Social World Priming Perceiving and interpreting events Belief perseverance Constructing memories of ourselves and our worlds Judging Our Social World Intuitive judgments Overconfidence Heuristics: Mental shortcuts Illusory thinking Research Close-Up: Negative emotions make pessimistic investors Moods and judgments Explaining Our Social World Attributing causality: To the person or the situation The fundamental attribution error ix xi Expectations of Our Social World Focus On: The self-fulfilling psychology of the stock market Teacher expectations and student performance Getting from others what we expect Conclusions Focus On: How journalists think: Cognitive bias in newsmaking Postscript: Reflecting on Illusory Thinking Chapter Behavior and Attitudes How Well Do Our Attitudes Predict Our Behavior? When attitudes predict behavior The Inside Story: Mahzarin R. Banaji on discovering experimental social psychology Research Close-Up: You’ve not got mail: Prejudicial attitudes predict discriminatory behavior When Does Our Behavior Affect Our Attitudes? Role playing When saying becomes believing Focus On: Saying becomes believing The foot-in-the-door phenomenon Evil and moral acts Interracial behavior and racial attitudes Social movements Why Does Our Behavior Affect Our Attitudes? Self-presentation: Impression management Self-justification: Cognitive dissonance The Inside Story: Leon Festinger on dissonance reduction Self-perception Comparing the theories Postscript: Changing Ourselves Through Action Part Two Social Influence Chapter Genes, Culture, and Gender How Are We Influenced by Human Nature and Cultural Diversity? Genes, evolution, and behavior Culture and behavior Focus On: The cultural animal Research Close-Up: Passing encounters, East and West How Are Gender Similarities and Differences Explained? Independence versus connectedness Social dominance Aggression Sexuality Evolution and Gender: Doing What Comes Naturally? Gender and mating preferences Reflections on evolutionary psychology Focus On: Evolutionary science and religion Gender and hormones Culture and Gender: Doing as the Culture Says? Gender roles vary with culture Gender roles vary over time Peer-transmitted culture What Can We Conclude about Genes, Culture, and Gender? Biology and culture The Inside Story: Alice Eagly on gender similarities and differences The power of the situation and the person Postscript: Should We View Ourselves as Products or Architects of Our Social Worlds? Chapter Conformity and Obedience What Is Conformity? What Are the Classic Conformity and Obedience Studies? Sherif’s studies of norm formation Research Close-Up: Contagious yawning Asch’s studies of group pressure Focus On: Mass delusions Milgram’s obedience experiments Focus On: Personalizing the victims What breeds obedience? Reflections on the classic studies The Inside Story: Stanley Milgram on obedience What Predicts Conformity? Group size Unanimity Cohesion Status Public response No prior commitment x Table of Contents mye31898_FM_00i_xxxiii.qxd 102706 12:25 PM Page x mye31898_xii Why Conform? Who Conforms? Personality Culture Social roles Do We Ever Want to Be Different? Reactance Asserting uniqueness Postscript: On Being an Individual within Community Chapter Persuasion What Paths Lead to Persuasion? The central route The peripheral route Different routes for different purposes What Are the Elements of Persuasion? Who says? The communicator Research Close-Up: Experimenting with a virtual social reality What is said? The message content How is it said? The channel of communication To whom is it said? The audience Extreme Persuasion: How Do Cults Indoctrinate? Attitudes follow behavior Persuasive elements Group effects How Can Persuasion be Resisted? Strengthening personal commitment The Inside Story:William McGuire on attitude inoculation Real-life applications: Inoculation programs Implications of attitude inoculation Postscript: Being Open but Not Naive Chapter Group Influence What Is a Group? Social Facilitation: How Are We Affected by the Presence of Others? The mere presence of others Crowding: The presence of many others Why are we aroused in the presence of others? Social Loafing: Do Individuals Exert Less Effort in a Group? Many hands make light work Social loafing in everyday life Deindividuation: When Do People Lose Their Sense of Self in Groups? Doing together what we would not do alone Diminished self-awareness Group Polarization: Do Groups Intensify Our Opinions? The case of the “risky shift” Do groups intensify opinions? Focus On: Group polarization Explaining polarization Groupthink: Do Groups Hinder or Assist Good Decisions? The Inside Story: Irving Janis on groupthink Symptoms of groupthink Critiquing the concept of groupthink Preventing groupthink Group problem solving The Inside Story: Behind a Nobel Prize: Two minds are better than one The Influence of the Minority: How Do Individuals Influence the Group? Consistency Self-confidence Defections from the majority Is leadership minority influence? Focus On: Transformational community leadership Postscript: Are Groups Bad for Us? Part Three Social Relations Chapter Prejudice: Disliking Others What Is the Nature and Power of Prejudice? Defining prejudice Prejudice: Subtle and overt Racial prejudice Gender prejudice What Are the Social Sources of Prejudice? Social inequalities: Unequal status and prejudice Socialization Institutional supports Table of Contents xi mye31898_FM_00i_xxxiii.qxd 102706 12:25 PM Page xi xiii What Are the Motivational Sources of Prejudice? Frustration and aggression: The scapegoat theory Social identity theory: Feeling superior to others Motivation to avoid prejudice What Are the Cognitive Sources of Prejudice? Categorization: Classifying people into groups Distinctiveness: Perceiving people who stand out Attribution: Is it a just world? What Are the Consequences of Prejudice? Self-perpetuating stereotypes Discrimination’s impact: The self-fulfilling prophecy Stereotype threat The Inside Story: Claude Steele on stereotype threat Do stereotypes bias judgments of individuals? Postscript: Can We Reduce Prejudice? Chapter Aggression: Hurting Others What Is Aggression? What Are Some Theories of Aggression? Aggression as a biological phenomenon Aggression as a response to frustration Aggression as learned social behavior What Are Some Influences on Aggression? Aversive incidents Arousal Aggression cues Media influences: Pornography and sexual violence Media influences: Television Media influences: Video games The Inside Story: Craig Anderson on video game violence Group influences Research Close-Up: When provoked, are groups more aggressive than individuals? How Can Aggression Be Reduced? Catharsis? Focus On: Clinical researcher Martin Seligman looks at catharsis A social learning approach Postscript: Reforming a Violent Culture Chapter Attraction and Intimacy: Liking and Loving Others What Leads to Friendship and Attraction? Proximity Focus On: Liking things associated with oneself Physical attractiveness The Inside Story: Ellen Berscheid on attractiveness Similarity versus complementarity The Inside Story: James Jones on cultural diversity Liking those who like us Focus On: Bad is stronger than good Relationship rewards What Is Love? Passionate love Companionate love What Enables Close Relationships? Attachment Equity Self-disclosure Focus On: Does the Internet create intimacy or isolation? How Do Relationships End? Divorce The detachment process Postscript: Making Love Chapter Helping Why Do We Help? Social exchange and social norms The Inside Story: Dennis Krebs on life experience and professional interests Evolutionary psychology Comparing and evaluating theories of helping Genuine altruism Focus On: The benefits—and the costs— of empathy-induced altruism When Will We Help? Number of bystanders The Inside Story: John M. Darley on bystander reactions Helping when someone else does xii Table of Contents mye31898_FM_00i_xxxiii.qxd 102006 12:08 PM Page xii mye31898_xiv Time pressures Similarity Research Close-Up: Ingroup similarity and helping Who Will Help? Personality traits Religious faith How Can We Increase Helping? Reduce ambiguity, increase responsibility Guilt and concern for self-image Socializing altruism Focus On: Behavior and attitudes among rescuers of Jews Postscript: Taking Social Psychology into Life Chapter Conflict and Peacemaking What Creates Conflict? Social dilemmas Competition Perceived injustice Misperception Research Close-Up: Misperception and war How Can Peace Be Achieved? Contact Research Close-Up: Relationships that might have been Cooperation Focus On: Why do we care who wins? Focus On: Branch Rickey, Jackie Robinson, and the integration of baseball Communication Conciliation Postscript: The Conflict between Individual and Communal Rights Part Four Applying Social Psychology Chapter Social Psychology in the Clinic What Influences the Accuracy of Clinical Judgments? Illusory correlations Hindsight and overconfidence Self-confirming diagnoses Clinical versus statistical prediction Implications for better clinical practice Focus On: A physician’s view What Cognitive Processes Accompany Behavior Problems? Depression The Inside Story: Shelley Taylor on positive illusions Loneliness Anxiety and shyness Health, illness, and death What Are Some Social-Psychological Approaches to Treatment? Inducing internal change through external behavior Breaking vicious circles Maintaining change through internal attributions for success Using therapy as social influence How Do Social Relationships Support Health and Well-Being? Close relationships and health Close relationships and happiness Postscript: Enhancing Happiness Chapter Social Psychology in Court How Reliable Is Eyewitness Testimony? The power of persuasive eyewitnesses When eyes deceive The misinformation effect Focus On: Eyewitness testimony Retelling Reducing error Research Close-Up: Feedback to witnesses What Other Factors Influence Juror Judgments? The defendant’s characteristics The judge’s instructions Additional factors What Influences the Individual Juror? Juror comprehension Jury selection “Death-qualified” jurors Table of Contents xiii mye31898_FM_00i_xxxiii.qxd 102006 12:08 PM Page xiii xv xiv Table of Contents How Do Group Influences Affect Juries? Minority influence Group polarization Leniency Research Close-Up: Group polarization in a natural court setting Are twelve heads better than one? Are six heads as good as twelve? From lab to life: Simulated and real juries Postscript: Thinking Smart with Psychological Science Chapter Social Psychology and the Sustainable Future An Environmental Call to Action Enabling Sustainable Living New technologies Reducing consumption The Social Psychology of Materialism and Wealth Increased materialism Wealth and well-being Materialism fails to satisfy Focus On: Social comparison, belonging, and happiness Toward sustainability and survival Research Close-Up: Measuring national well-being Postscript: How Does One Live Responsibly in the Modern World? Epilogue Credits C- References R- Name Index N- Subject IndexGlossary S- mye31898_FM_00i_xxxiii.qxd 102006 12:08 PM Page xiv mye31898_xvi

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